Bicasa Srl
Bicasa’s Market Leap:
Catalysing Growth with the National Children’s Hospital
Challenge:
Bicasa Srl, an Italian company specialising in laboratory and research facility furnishings, lacked market presence in the UK and Ireland. They needed a strong entry point to establish credibility and begin expansion in these new markets.
Solution:
KeyNex, working on behalf of Turnkey Services based in Scotland, strategically positioned Bicasa to secure a major contract for the R&D facilities at the National Children’s Hospital in Dublin. We leveraged our deep market insights and robust network to navigate the procurement process, highlighting Bicasa’s expertise and capacity to handle large-scale, prestigious projects.
Outcome:
The successful acquisition of the National Children’s Hospital project provided Bicasa not only with significant monetary gains but also a valuable commercial case study. This project showcased Bicasa’s capabilities on a large scale and enhanced their reputation within the industry.
Impact:
This project marked a critical turning point for Bicasa Srl, positioning them for exponential growth and establishing them as a key player in the UK and Irish markets. The success at the National Children’s Hospital has since served as a lever to unlock further opportunities across these regions, demonstrating the effectiveness of KeyNex’s strategic market entry support.